Website SEO Terms

ClassificationPublic

Our office is located at:

Broadbent Group Ltd,
Turnpike Close,
Colchester,
Essex,
CO7 7QW,
United Kingdom

1Introduction

These terms and conditions ("Terms") govern the provision of search engine optimization (SEO) services ("Services") by Broadbent Group Ltd ("We", "Us", "Our" or "Company") to you ("Client", "You" or "Your"). By engaging our Services, you agree to be bound by these Terms.

These Terms should be read in conjunction with our main Terms & Conditions and Privacy Policy.

2Service Description

SEO services may include:

• Keyword research and analysis
• On-page optimization (meta tags, headings, content structure)
• Technical SEO audits and improvements
• Content optimization and recommendations
• Link building strategies and outreach
• Local SEO optimization
• Performance tracking and reporting
• Competitor analysis
• Search engine algorithm updates monitoring

The specific services included in your SEO plan will be set out in your SEO agreement or service plan.

3Service Deliverables

Typical deliverables may include:

• Monthly SEO reports with key metrics and progress
• Keyword ranking reports
• Website audit reports and recommendations
• Content optimization suggestions
• Technical improvement recommendations
• Analytics and performance data

Reports will be provided on a regular basis (typically monthly) as specified in your SEO agreement.

4Reporting and Analytics

We will provide regular reports on SEO performance, including:

• Keyword rankings and changes
• Organic traffic metrics
• Conversion data (if available)
• Backlink acquisition and quality
• Technical SEO issues and resolutions
• Competitive analysis

Reports will be delivered via email or through a client portal, as specified in your agreement. You will have access to analytics tools (e.g., Google Analytics, Search Console) as appropriate.

5Timeline and Expectations

SEO is a long-term process, and results typically take time to materialize. Important points to understand:

• Initial improvements may be visible within 3-6 months
• Significant ranking improvements often take 6-12 months or longer
• Results depend on many factors beyond our control (competition, algorithm changes, industry trends)
• Ongoing effort is required to maintain and improve rankings
• Past performance does not guarantee future results

We will work diligently to improve your SEO performance, but we cannot guarantee specific rankings, traffic levels, or business outcomes.

6Guarantees and Limitations

No Guarantees: We do not guarantee:

• Specific keyword rankings or positions
• Specific levels of organic traffic
• Specific conversion rates or business outcomes
• Results within a specific timeframe
• That your website will rank above competitors

Factors Beyond Our Control: SEO results are influenced by many factors, including:

• Search engine algorithm changes
• Competitor actions and strategies
• Industry trends and market conditions
• Your website's content quality and relevance
• User behavior and engagement metrics
• Technical issues with hosting or third-party services
• Changes you make to your website

7Client Responsibilities

You agree to:

• Provide necessary access to your website, analytics, and search console accounts
• Implement recommended changes in a timely manner (or allow us to implement them)
• Provide quality content as recommended
• Not engage in practices that could harm your SEO (e.g., buying links, keyword stuffing)
• Notify us of any major changes to your website
• Make timely payments
• Collaborate on content creation and optimization when needed

Delays in implementing recommendations or providing necessary access may impact SEO results.

8Payment Terms

SEO services are typically billed on a monthly basis, as specified in your SEO agreement. Payment is due in advance for each month of service.

Additional work beyond the scope of your SEO plan (e.g., extensive content creation, major technical overhauls) will be billed separately at our standard rates or as agreed upon.

Late payments may result in suspension of services or termination of the agreement.

9Ethical SEO Practices

We commit to using only ethical, white-hat SEO practices that comply with search engine guidelines. We will not:

• Engage in link buying or link farms
• Use keyword stuffing or other manipulative techniques
• Create duplicate or low-quality content
• Use cloaking or hidden text
• Engage in any practices that violate search engine guidelines

If you request or engage in practices that we consider unethical or potentially harmful, we reserve the right to refuse such work or terminate the agreement.

10Cancellation Terms

Either party may cancel the SEO agreement with written notice. Cancellation terms:

• Minimum commitment periods may apply (e.g., 3, 6, or 12 months)
• Early cancellation may incur fees as specified in your agreement
• Services will continue until the end of the current billing period
• No refunds for partial periods unless required by law
• Upon cancellation, you will no longer receive SEO services

SEO results may decline after cancellation if ongoing optimization is not maintained.

11Data and Privacy

We may need access to your website analytics, search console data, and other tools to provide SEO services. This access is subject to our Privacy Policy.

We will use this data only for the purpose of providing SEO services and will maintain appropriate confidentiality and security measures.

12EU Consumer Rights

If you are a consumer located in the European Union, you have additional rights:

• Right of Withdrawal: For ongoing service contracts, you may have the right to cancel within 14 days of entering into the contract, subject to payment for services already provided.
• Service Quality: Services must be performed with reasonable care and skill and conform to the description provided.
• Dispute Resolution: You may contact us at help@broadbent.email or use the EU Online Dispute Resolution platform at ec.europa.eu/consumers/odr.

13Limitation of Liability

To the maximum extent permitted by applicable law, our total liability for any claims arising from or related to the SEO services shall not exceed the total amount paid by you for SEO services in the twelve (12) months preceding the claim.

We shall not be liable for:

• Loss of rankings or traffic due to search engine algorithm changes
• Negative impacts from actions taken by competitors
• Issues caused by changes you make to your website
• Any indirect, incidental, special, consequential, or punitive damages

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded or limited under applicable law.

14Contact Information

If you have any questions about these Terms, please contact us:

Email: help@broadbent.email
Address: Broadbent Group Ltd, Turnpike Close, Colchester, Essex, CO7 7QW, United Kingdom